Free 2026 report
B2B Outbound Performance 2026
What more than 66 million cold emails reveal about targeting, messaging, deliverability and AI personalisation — translated into practical decisions for B2B leaders.
Get the outbound briefingInsights
Marketing guidance for founders, MDs and leadership teams.
Plain-English guidance for Irish SME founders, MDs and leadership teams, drawn from two decades of making marketing decisions inside growing businesses.
Free reports and briefings
Free reports and briefings.
Method Marketing publishes source-backed reports for business leaders, with new editions added regularly.
Free 2026 report
The State of Social Media 2026
A practical, evidence-led guide for Irish business leaders deciding where organic content, paid distribution and original thinking should fit in 2026.
Get the social media report
Marketing leadership · 8 min read
Marketing manager, Head of Marketing or fractional CMO?
Choose the level of marketing leadership the business actually needs before writing the job title or comparing salaries.
Marketing leadership · 6 min read
When the CEO’s preference becomes the marketing brief
How founders, CEOs and MDs can challenge marketing decisions without making personal taste the deciding factor.
Marketing performance · 6 min read
What should a marketing report tell the leadership team?
A practical reporting structure that connects marketing activity to customer behaviour, sales progress and management decisions.
B2B outbound strategy · 8 min read
What 66 million cold emails tell us about B2B outbound in 2026
The evidence behind better targeting, shorter sequences, credible messaging and more disciplined AI use in B2B outbound.
Social media strategy · 8 min read
Organic social media isn’t dead. Distribution has changed.
What recommendation-led feeds, changing audience behaviour and paid distribution mean for Irish businesses in 2026.
Choosing support · 8 min read
Fractional CMO versus marketing agency: which do you need?
Understand the difference between a fractional CMO and a marketing agency, and how Irish SMEs can choose the right support.
Fractional leadership · 7 min read
What does a fractional CMO actually do?
A practical guide to the role, responsibilities and value of a fractional CMO for a growing Irish SME.
Irish SMEs · 6 min read
When does an Irish SME need senior marketing leadership?
Seven signs an Irish SME has outgrown ad-hoc marketing and needs senior strategic ownership.
Marketing strategy · 7 min read
Marketing strategy for Irish SMEs: a one-page plan leadership can use
Seven decisions that turn business ambition into a focused marketing plan people can actually deliver.
Marketing investment · 6 min read
How much should an Irish SME spend on marketing?
A practical way to set an SME marketing budget around the commercial job, rather than an arbitrary percentage of turnover.
A useful first conversation
Does your marketing need senior ownership?
Tell me where the business is going, what is getting in the way and what a better outcome would look like. I’ll tell you honestly if I can help.