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B2B Outbound Performance 2026
What more than 66 million cold emails reveal about targeting, messaging, deliverability and AI personalisation — translated into practical decisions for B2B leaders.
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Marketing guidance for founders, MDs and leadership teams.
Plain-English guidance for Irish SME founders, MDs and leadership teams, drawn from two decades of making marketing decisions inside growing businesses.
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Method Marketing publishes source-backed reports for business leaders, with new editions added regularly.
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The State of Social Media 2026
A practical, evidence-led guide for Irish business leaders deciding where organic content, paid distribution and original thinking should fit in 2026.
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B2B outbound and measurement · 8 min read
B2B outbound has a measurement problem
Reply rates can be technically correct and commercially useless. Diagnose where outreach loses value before increasing volume or rewriting copy.
Positioning and growth · 7 min read
Seven signs the business has a positioning problem, not a lead-generation problem
Before investing in more campaigns, check whether the market understands why the business is relevant and different.
Commercial planning · 5 min read
Sales and marketing alignment for SMEs: who owns what?
Agree who owns the customer, the handover and the next decision, so sales and marketing work from one commercial plan.
Marketing leadership · 3 min read
Before approving another campaign, ask what will stop
A practical capacity check for SME leaders: make the trade-off clear before adding another marketing campaign.
Marketing capability · 9 min read
How to build the first proper marketing function in an Irish SME
Build the decisions, people, partners, systems and evidence marketing needs before drawing the final organisation chart.
Agency governance · 8 min read
How to manage several marketing agencies without losing the strategy
A practical operating model for keeping specialist agencies aligned to one commercial plan, one set of priorities and clear decisions.
Marketing leadership · 8 min read
Marketing manager, Head of Marketing or fractional CMO?
Choose the level of marketing leadership the business actually needs before writing the job title or comparing salaries.
Marketing leadership · 6 min read
When the CEO’s preference becomes the marketing brief
How founders, CEOs and MDs can challenge marketing decisions without making personal taste the deciding factor.
Marketing performance · 6 min read
What should a marketing report tell the leadership team?
A practical reporting structure that connects marketing activity to customer behaviour, sales progress and management decisions.
B2B outbound strategy · 8 min read
What 66 million cold emails tell us about B2B outbound in 2026
The evidence behind better targeting, shorter sequences, credible messaging and more disciplined AI use in B2B outbound.
Social media strategy · 8 min read
Organic social media isn’t dead. Distribution has changed.
What recommendation-led feeds, changing audience behaviour and paid distribution mean for Irish businesses in 2026.
Choosing support · 8 min read
Fractional CMO versus marketing agency: which do you need?
Understand the difference between a fractional CMO and a marketing agency, and how Irish SMEs can choose the right support.
Fractional leadership · 7 min read
What does a fractional CMO actually do?
A practical guide to the role, responsibilities and value of a fractional CMO for a growing Irish SME.
Irish SMEs · 6 min read
When does an Irish SME need senior marketing leadership?
Seven signs an Irish SME has outgrown ad-hoc marketing and needs senior strategic ownership.
Marketing strategy · 7 min read
Marketing strategy for Irish SMEs: a one-page plan leadership can use
Seven decisions that turn business ambition into a focused marketing plan people can actually deliver.
Marketing investment · 6 min read
How much should an Irish SME spend on marketing?
A practical way to set an SME marketing budget around the commercial job, rather than an arbitrary percentage of turnover.
A useful first conversation
Does your marketing need senior ownership?
Tell me where the business is going, what is getting in the way and what a better outcome would look like. I’ll tell you honestly if I can help.