Commercial first
Marketing decisions begin with how the business makes money, where it is going and what customers actually value.
About Robert
I like the point where a difficult business question becomes a clear marketing decision.
I have spent more than 20 years in marketing and the last decade building Method Marketing. My work starts with the business decision and stays close to delivery, so the strategy is useful and the work gets done.
Connect with Robert on LinkedIn
The story
Why Method exists.
Before Method, I held senior in-house marketing leadership roles, including Head of Marketing positions in SaaS and international B2B. I have also worked as an external partner, so I understand the pressures on both the leadership team and the people delivering the work.
Many growing businesses reach the same point: marketing has become too important to manage informally, but a full-time CMO and large internal team would be more than they need.
I built Method for that stage. I remain the senior point of ownership, supported by a significant network of strategic partners who add specialist marketing expertise when the work requires it.
The role is hands-on. I work with leadership teams, internal marketers and specialist partners to turn priorities into an agreed plan and keep ownership inside the business.
20+years in marketing leadership
CMOsenior executive experience
In-houseHead of Marketing roles
3markets: Ireland, UK & USA
What clients can expect
Experienced judgement with hands-on delivery.
Direct and to the point.
Clear recommendations, honest trade-offs and no volume of slides used as a substitute for a decision.
Close to the work
I will lead, brief, review and help unblock delivery. Strategy only matters when people can act on it.
Built for trust
Direct access to Robert, clear senior accountability and strategic partners chosen for the specialist expertise each engagement requires.
Based in Cork
Ireland first, with experience across the UK and USA.
Most of my work is with ambitious Irish SMEs. I also support organisations and teams across the UK and USA where the commercial fit, access and working rhythm are right.
A useful first conversation
Does your marketing need senior ownership?
Tell me where the business is going, what is getting in the way and what a better outcome would look like. I’ll tell you honestly if I can help.