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Fractional CMO
Ongoing senior marketing leadership as part of your management team, covering direction, priorities and budgets, and leading the people and partners responsible for delivery.
Explore fractional leadership →Fractional CMO Ireland · Strategic marketing partner
Senior marketingleadership.Without the full-time hire.
I help Irish SMEs build a stronger marketing function. As your fractional CMO, I own the direction and lead the work, bringing in trusted strategic partners where specialist expertise is needed.
From business ambition
01DirectionWhere to play
02DecisionsWhat matters now
03DeliveryMake it happen
To commercial progress
Ireland first · UK & USA
Trusted by ambitious organisations Swipe to see all
When marketing has outgrown improvisation
Marketing works better when one person owns the whole picture.
You may already have good people and trusted agencies. The gap appears when priorities compete and nobody is accountable for turning the commercial plan into marketing decisions.
That’s where I come in: helping the leadership team decide what matters now and staying close enough to make sure it happens.
Three ways to work together
Three ways I can support the business.
The right support depends on your priorities, your team and what needs to happen next.
02
Strategic marketing partner
Experienced marketing input for a founder, MD or in-house lead who wants support with important decisions without handing over the whole function.
Discuss the challenge →03
Focused project or interim support
A defined project, business change or period of interim cover, with an agreed outcome and handover.
Outline the project →Selected client work
Selected work and current client relationships.
Current fractional CMO relationshipSustainable apparel · Fractional CMO
OCEANR
Senior marketing leadership connecting positioning, digital platforms, campaigns, partnerships and commercial growth.
View OCEANR work
Current fractional CMO relationshipAgribusiness · Fractional CMO
Goldcrop / Croplink
Ongoing senior support across a specialist agricultural portfolio.
View Goldcrop / Croplink work
Current fractional CMO relationshipHospitality · Fractional CMO
NAMO
Building the marketing function behind a growing Irish restaurant brand.
View NAMO work
2026 salary & rate guide collection
Recruitment · Fractional CMO
Berkley Recruitment
Ongoing senior marketing leadership across strategy, content, campaigns, events, digital platforms and delivery. Berkley’s annual salary and contractor-rate guide campaign is one visible example of that wider role.
View Berkley workHow I work
A straightforward way to set the direction and get the work moving.
- 01
Understand the commercial reality
Start with the business: ambition, economics, customers, constraints and what the leadership team needs marketing to change.
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Choose the few things that matter
Turn that reality into a practical direction, priorities, measures and an honest view of the capability required.
- 03
Lead delivery
Work with your people and the right specialists from the Method network, keeping ownership and accountability clear.
- 04
Build capability, not dependency
Leave stronger decisions, better systems and a team that understands the plan — whether I stay for a season or longer.
Useful thinking
Marketing guidance for founders, MDs and leadership teams.
7 min read
What does a fractional CMO actually do?
What the role owns, how it works and when it is the right fit for an SME.
6 min readWhen does an Irish SME need senior marketing leadership?
Seven signals that the business has outgrown ad-hoc marketing management.
8 min readWhat 66 million cold emails tell us about B2B outbound.
The evidence behind better targeting, shorter sequences and more disciplined AI use.
A useful first conversation
Does your marketing need senior ownership?
Tell me where the business is going, what is getting in the way and what a better outcome would look like. I’ll tell you honestly if I can help.