Direction
Commercially grounded strategy, positioning, priorities, planning and budgets.
Fractional CMO Ireland
A senior marketer in the business, for the time you need one.
An Irish SME can bring in experienced marketing leadership without making a full-time executive hire. Method Marketing provides fractional CMO leadership, joining the management team, owning the marketing direction and remaining accountable for delivery.
The role
Marketing leadership embedded in the business.
Method Marketing operates as part of the business, with an understanding of its commercial priorities, customers, people and sales reality.
The remit is to identify where marketing can make the greatest commercial contribution, align internal teams and specialist partners around that direction, and maintain accountability for delivery.
Robert Hawkes remains the senior point of accountability on each engagement, supported by Method Marketing’s network of specialist partners. This extends the capability available to the business while preserving clear ownership.
What Method Marketing can own
From setting the direction to leading delivery.
Leadership
A clear marketing voice in the management team and confident decisions across functions.
People & partners
Roles, briefs, capability, agency management and the right specialist support.
Performance
Measures the leadership team can use, regular reporting and a way to connect activity to outcomes.
Delivery
Coordinated delivery across campaigns, content, digital, CRM, websites and go-to-market initiatives.
Capability
Better systems, clearer ownership and stronger internal marketing confidence.
Leadership in practice
Senior ownership, applied to real businesses.
OCEANR · Fractional CMO
Connecting commercial priorities and delivery.
Method Marketing provides fractional CMO leadership for OCEANR, aligning positioning, digital platforms, campaigns and partnerships with the business’s commercial priorities.
See the OCEANR example
NAMO · Fractional CMO
Building capability as the business expands.
Method Marketing leads NAMO’s marketing direction during expansion, connecting brand strategy, local launches and digital channels while building internal capability.
See the NAMO exampleHow an engagement works
Start with the business. Agree what marketing needs to own.
The first conversation establishes where the business is going, the challenges limiting progress and the responsibility that needs senior ownership. It covers the people and partners already involved, the decisions ahead and the level of involvement required.
Understand the commercial picture
The engagement begins with a review of customers, the offer, sales priorities, existing activity and available evidence. This establishes which decisions and priorities need attention first.
Agree priorities and ownership
The scope defines the marketing priorities, the decisions Method Marketing will own, and the contribution of internal teams and specialist partners. The working rhythm reflects the responsibility and pace of the business.
Keep delivery moving and review progress
Regular working conversations keep decisions, briefs and delivery connected. Method Marketing reviews progress against agreed priorities and measures, then adjusts the plan as the evidence changes. The frequency and level of involvement are agreed for each engagement.
A good fit
The businesses where this model works best.
Usually a fit
- An established Irish SME with a clear growth ambition
- A founder or MD who needs a senior marketing counterpart
- Good people or partners, but no one owns the whole plan
- A transition, repositioning or growth stage that needs leadership
- A willingness to make decisions and give marketing a seat at the table
Probably not a fit
- You only need a supplier for one executional task
- Marketing is expected to fix a product, pricing or sales problem on its own
- There is no access to the leadership team or commercial information
- The brief is simply “do more social media” without a business objective
Common questions
Before an engagement.
How much time does a fractional CMO spend in the business?
It depends on the stage, scope and existing team. Some businesses need a regular leadership rhythm; others need more concentrated support during a transition. The level of involvement is agreed after understanding the business and the responsibility required.
Do you replace an in-house marketing team or agency?
Usually no. Method Marketing gives internal teams and partners clearer direction, defines ownership and helps the business get more from its existing capability. Specialist gaps can be addressed through its partner network.
Is this only for businesses in Ireland?
Method Marketing is based in Cork, with Ireland as the primary focus. It also supports businesses and teams across the UK and USA where the scope and working rhythm make sense.
Do you publish day rates or packages?
No. Method Marketing recommends a scope after the first conversation, based on the responsibility, pace and level of involvement required.
A useful first conversation
Does your marketing need senior ownership?
Share where the business is going, the challenges limiting progress and what a better outcome would look like. Method Marketing will give a straightforward assessment of whether the scope is a good fit.