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Current and selected work

What senior marketing leadership looks like in practice.

Websites, campaigns and content are the visible outputs. My role is to own the decisions behind them: strategy, positioning, priorities, people and delivery.

Experience and evidence

Leadership first. Delivery close behind it.

20+years in marketing leadership
CMOand Head of Marketing experience
MTU & DMIdigital marketing qualifications
LinkedIn Profile and client recommendations
Branded sustainable apparel, bottles and accessories produced by OCEANRCurrent fractional CMO relationship

OCEANR · Fractional CMO

Leading marketing for a global sustainable apparel business.

Method works as OCEANR’s fractional CMO, connecting commercial priorities with positioning, digital platforms, campaigns, partnerships and delivery.

The context
A Cork-headquartered sustainable apparel business serving global brands, resorts, yachts and corporations.
The role
Ongoing leadership across proposition, digital experience, content, campaigns, partnerships and commercial growth initiatives.
Visit OCEANR
Goldcrop 40 Years bag carried through a field of ripe grainCurrent fractional CMO relationship

Goldcrop / Croplink · Fractional CMO

Senior support across a specialist agricultural portfolio.

The work connects brand, digital experience, technical content and commercial priorities across a long-term client relationship.

The context
Specialist agricultural businesses with multiple audiences, seasonal priorities and a need for technically credible communication.
The role
Strategic marketing leadership, digital planning, website development, campaign direction and coordination across internal and specialist teams.
NAMO burrito bowl being enjoyed with tortilla chips and dipsCurrent fractional CMO relationship

NAMO · Fractional CMO

Building the marketing function behind a growing restaurant brand.

Method provides senior marketing direction for NAMO as the business grows — keeping the brand, local launches, campaigns, digital channels and internal delivery connected.

The context
A growing Irish restaurant brand moving into its next stage of expansion and building greater internal marketing capability.
The role
Marketing strategy, brand and campaign direction, social content leadership, launch planning, coordination and capability building.
Visit NAMO
Berkley Recruitment2026 salary & rate guide collection
Berkley Business Technology and Innovation Salary Guide 2026Berkley Business Technology and Innovation Rate Guide 2026Berkley Life Science Salary Guide 2026Berkley Life Science and Engineering Contracting Rate Guide 2026Berkley Engineering Salary Guide 2026Berkley Supply Chain and Procurement Salary Guide 2026Berkley Supply Chain and Procurement Rate Guide 2026Berkley Business and Finance Salary Guide 2026

Berkley Recruitment · Fractional CMO

Leading an integrated marketing function across strategy and delivery.

Method provides ongoing senior marketing leadership across Berkley’s wider marketing function. The annual salary and contractor-rate guide campaign shown here is one visible example of a broader relationship spanning strategy, brand visibility, content, campaigns, events, digital platforms and delivery.

The wider role
Senior ownership of marketing direction, priorities and coordination across internal people and specialist partners.
Annual campaign
Five salary guides and three contractor rate guides, supported by landing pages, social content and multi-platform advertising.
View Berkley’s salary guides

In their words

Trusted as part of the team.

Recommendations from clients who have worked directly with Robert and Method Marketing.

“We see him as a key part of our team rather than an external provider.”
Dave McLaughlinCo-owner · The GREY HERON & West Cork Folk
“Robert has provided an exceptional service for us over the last few years. He is extremely committed to the growth of our business.”
Philip McLaughlinFounder and co-owner · The GREY HERON & West Cork Folk
View Robert’s LinkedIn recommendations

Current relationships

Current fractional CMO relationships.

Selected current fractional CMO relationships. Each logo links to the client’s website.

Additional selected work

Selected work across different sectors.

Focused examples showing the breadth of the role beyond the primary relationships above.

A useful first conversation

When marketing decisions are spread across the leadership team, internal staff and external partners, one person needs to own the direction and keep the work joined up.

See if we’re a fit