The audience is still there
Social remains part of everyday Irish behaviour. The strategic question is how businesses earn useful attention within it.
Free Method Marketing report · Ireland 2026
The State of Social Media 2026
Organic social is not dead. Distribution has changed.
A practical, evidence-led guide for Irish business leaders deciding where organic content, paid distribution and original thinking should fit in 2026.
- What recommendation-led feeds change
- Why followers no longer guarantee reach
- How organic and paid should work together
- What to prioritise next
75%of people in Ireland used social networking services in 2025
€576mestimated Irish social advertising spend in 2025
+12%year-on-year growth in that advertising spend
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Inside the report
What changed in social media, and what to prioritise now.
The report brings the Irish market evidence together with the practical decisions that founders, MDs and marketing leaders need to make.
Distribution is the constraint
Recommendation-led feeds have weakened the link between follower count and reliable organic reach.
Paid has a defined role
Paid distribution provides control over audience, frequency and reach when a strong idea deserves investment.
About the author
Written by Robert Hawkes
Robert Hawkes founded Method Marketing and works as a fractional CMO. He has more than 20 years’ marketing experience across Ireland, the UK and USA.
About Robert
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